"A Hoot and Holler Away"2022

Sharing is human nature but, we’ve lost the traditional version of sharing and rely on digital for human connection. Olio is a neighborhood food sharing app. Olio, the food sharing platform, connects neighbors with each other and with local businesses so surplus food can be shared, not thrown away but people are hesitant to share food because there is a stigma around it. In this campaign we reintroduce Olio to a new audience by hosting a Farmers Market and introducing a Grocer Buy Back Program + updated branding with a new logo.

​

Art Direction by Haley Hall, in collaboration with Brandon Cordy

​