"Spontaneous Times to Ease the Mind" 2021

Hipcamp is a camping service available on the App Store, similar to Airbnb. Through this app, you have the opportunity to book campsites, cabins, or treehouses for spontaneous adventures that take you away from your everyday reality.

It's time to take a break and get outside. In this campaign, we aim to explore what the freedom that exists beyond the 9-5 grind and inspire curiosity among those confined indoors looks like. 

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Art Direction by Haley Hall, in collaboration with Annaleise Kildow