"Bonnaroo"2020

The overall concept of Bonnaroo was initially challenging as this brand stands apart from common consumer products. In this campaign, my partner and I targeted a more mature audience - the individuals who attended Woodstock and are just a couple of years away from retirement. Bonnaroo represents more than just a music festival; it is a place where memories are made, where people break free from the monotonous cycle of everyday life, and where art and culture are celebrated. We designed a micro campaign that included digital banners, a physical brochure, and a single social media asset. Through these channels, we aimed to showcase the essence of Bonnaroo - the spirit of freedom, the creation of lasting memories, and the appreciation of art and culture. Our goal was to capture the attention and resonate with our target audience, inviting them to join the vibrant and transformative experience that Bonnaroo offers.

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Art Direction by Haley Hall, in collaboration with Annaleise Kildow

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